Ends Art Exchange

Ends Art Exchange was a Harvard-hosted event that provided students with the opportunity to purchase and exchange artwork.

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Poster

Harvard University

2024

Challenge

Ends Art Exchange, a Harvard-hosted event for buying and trading student artwork, needed promotion that would catch the eye of a creative, art-literate campus audience.

Strategy

Lead with a single strong poster — an art object in its own right — that signals the event's creative spirit and earns a second look on a crowded board.

Solution

A poster that communicates the exchange clearly while holding its own visually in front of an audience that makes and critiques art.